” The real secret of success is enthusiasm.”

Walter Chrysler

SUMMARY:

 “Amazing Thailand” ( a division of The Tourism Authority of Thailand) wanted to increase brand awareness of the “ luxurious side” of Phuket, Thailand to diverse audiences. The scope of this project was to position Thailand as a bucket list destination for a diverse and inclusive traveling demographic like African-American travelers, Asian American travelers, Hispanic American travelers, LGBTQ travelers, etc.; utilizing social media.